Hi, everyone. I`ve been gone a while formulating and implementing my new biz plan. (More on that when I update my profile) Now I am looking to regain some momentum on the old to close out that chapter. Sorry if this post gets long, but I feel I need to fill you in.
I found a great giveaway blog who wants to feature one of my products (from my old line - the inventory I want to sell and be done with) on Sunday. Her target audience is people who already buy on Etsy, which has a fairly low average sale price. My giveaway is a $178 bag which I think should generate buzz in that market - Etsy buyers and crafters are my new market by the way. My new focus is $12 sewing patterns.
I see this particular venue as being great for expanding my audience on Etsy, and I think it has potential to re-ignite interest in the bags themselves that I am also selling there. In order to maximize the effect of the giveaway, I need to bring people into that blog from outside the current Etsy market, people who do spend $78 - $178 on a bag.
My thinking is that the giveaway, coupled with a well written press release on the web could do that. My news item may be something along the lines of: "When times get tough, find the free stuff."
Do you think it is illadvised to cram 2 agendas into one?
Is there anything about it that wouldn`t work in your opinion?
Would you suggest a different title for the release?
Do you have personal experience with participating in giveaways?
I`ve used PR Web before and it was great, but for this one I am looking for free press release sites.
Thank you, Cherie
Quality accessories for you and baby, made in USA