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SEO- Search engine optimization utilizes numerous practices to increase traffic to a particular website or page. However, the best approaches to this are holistic in that they not only increase website traffic; they also increase the quality of that traffic. Quality website traffic is traffic that converts- meaning customers that actually make a purchase, engage a service, sign up for a newsletter, provide their email address, or otherwise become a lead or an actual sale.
SEM- Search engine marketing is online marketing for businesses and individuals. The principal goal of this type of internet marketing is to improve a website’s visibility on the search results pages of various search engines. This is accomplished using a combination of SEO strategies and paid advertising. SEM efforts can be found on the first page of listings returned after a search. The results bars across the top and sides of a search engine result page are usually paid advertising or paid inclusion in the listing. Utilizing SEO in addition to paid advertising allows a business to dominate both the organic and paid results sections of a search engine results page or SERP.
SMO- Social media optimization is a relative newcomer to internet marketing, rising in use in direct correlation to this rise in popularity of social media sites. SMO consists of creating and managing profiles on social media sites and networks in order to create awareness of a brand or service. This is done by attracting others to associate with the profile by creating updates, using social bookmarking, and video and picture sharing.
SMM- Social media marketing is similar to SMO, but goes deeper in the level of social interactions by blogging, taking part in online forums or chat rooms, and through paid social advertising and search. Essentially, SMM takes SMO viral.
SEM- Search engine marketing is online marketing for businesses and individuals. The principal goal of this type of internet marketing is to improve a website’s visibility on the search results pages of various search engines. This is accomplished using a combination of SEO strategies and paid advertising. SEM efforts can be found on the first page of listings returned after a search. The results bars across the top and sides of a search engine result page are usually paid advertising or paid inclusion in the listing. Utilizing SEO in addition to paid advertising allows a business to dominate both the organic and paid results sections of a search engine results page or SERP.
SMO- Social media optimization is a relative newcomer to internet marketing, rising in use in direct correlation to this rise in popularity of social media sites. SMO consists of creating and managing profiles on social media sites and networks in order to create awareness of a brand or service. This is done by attracting others to associate with the profile by creating updates, using social bookmarking, and video and picture sharing.
SMM- Social media marketing is similar to SMO, but goes deeper in the level of social interactions by blogging, taking part in online forums or chat rooms, and through paid social advertising and search. Essentially, SMM takes SMO viral.
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