I am going to assume that you already know that this PC repair business is the perfect business for you. If you are not 100% certain of that, then before you do any of what I suggest below, I suggest you go back and make sure that what you are working on is what you really and truly, from the depths of your being want to do.(www.theperfectbizfinder.com
I would contend, that unless only a very small percentage of the 25000 people have computers, you have plenty of market.
Do you know how many computers there are in your total available market?
I grant that it is small, but small markets provide one really big advantage.
Many of the people in the community share the same challenges, problems, and needs.
So maybe you just have not found the golden problem yet. The one that everyone who has a computer will want.
I was once given an assignment by a financing board of investors to double revenues for a software company they had just placed me in charge of. I returned to them 6 month later having doubled revenues and projecting to quadruple them by the end of the first year.
Can you guess how?
The first thing I did was double the price of the product. Our infomation indicated that the product provided the value so we doubled the price and instantly doubled revenue.
Then we went into the market segment we and asked the customers what product they would value most.
We built that product and began marketing it 90 days later. Revenues sky-rocketed and I looked like a superhero.
I promise you I am not a superhero.
The point is you have plenty of market there for something. You just need to find out what they would value sufficiently to provide you the basis of the business you want to build.
So instead of investing in fliers that tell them what you are going to do for them, (whether they need it or not), you might consider taking out an add or publishing a survey on your web site asking them what they need.
Who knows, there is a pretty good chance that the problem you find will serve an even larger market and might do so `online`.
Once you know what business is right for you, developing your business strategy is really pretty straight foreward:
1. Clearly identify a problem, an unfilfilled need, or dissatisfaction that exists in an identifiable segment of the market. You`ll get this from the survey.
2. Create a product that helps the market address the need for the price ytou will need to get.
3. Market the product in a way that communicates the true value you offer.
If you can not make the money you need selling your current service to the market of 25,000 either look for more value out of the exisitng market or expand your reach by altering your business model.
An Advantage Making Strategy is about looking for different ways to provide value that aligns with consumer needs.
Hope this helps.