Forums: Discussions for entrepreneurs and small business.

Greetings Kevin Pritchett here:

By now some of you are no doubt generating leads with some regularity.  Now the question you should be asking yourself is:

"Do You Know How To Convert Leads To Sales?"

Most people have NO IDEA how to do this and THEY END UP DOING EXACTLY WHAT THEY SHOULD BE AVOIDING! 

Maybe this is where you're stuck like many other people.  You generate leads but you don't know how to convert them to sales.  Let me explain.

Seventy percent of all sales  (of any kind) are made the 5th contact or later.  What that means is that people don't buy the first time they see you or your product or service.  They buy only after repeated contacts with you and your marketing message.  That means, that for you to make a sale, you've got to have repeated contact with your prospects.

Now your autoresponder (software that delivers pre-written automated messages to your prospects) helps you establish this contact.  However the best and most effective form of follow up contact is 'LIVE CONTACT.'

Live meaning live webinars you conduct every week.  For example, I hold 3-4 live webinars every week to my entire prospect list.  These live webinars give my prospects a "taste" of who I am, how I teach, familiarity with all the teaching tools and programs I've created for my team members and generally create a relationship between me and them.

As a result of these 'live' trainings, my prospects feel they know me...and this is the beginning of my relationship with them which opens the door to sales.

And establishing a RELATIONSHIP with your prospects is critical before they will buy from you or join you in business.  Your prospects want to know whether you can help them...if YOU are the leader they're searching for.

Your live webinars and other follow up including broadcast messages allow them to see you, touch you, feel you (apologies to the lyrics of the Who's 'Tommy').

My signups and sales skyrocket after every single live event I hold.  This, my friends, is the true 'secret sauce' of converting leads to sales.  It's one of the first things I teach all my new team member in all my training programs.  If you don't know how to do this...you really should!


As Always,
"Live Out Loud"
Kevin Pritchett
http://www.TopTrainingSystem.com

Kevin,

You've hit the nail square and fair on the head. The fact, as I agree with you, is that a very small percentage buys on first contact.

Use of webinars to communicate is great. I know many people do not use this system much, but it is one of the most powerful ways of communication. This is because it puts a human face to the exercise and allows human conversation to take place, real time with many people.

Aside from webinars, it is critical to send your list regular updates and pertinent information that will keep you alive in their minds. While auto-reponders are good, they are not ideal. The same message all the time will put your prospects off. Write good copy all the time and send it through a blast to your prospects.