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Web Marketing

Increase conversion rate from your marketing efforts

Conversion rate should be a key focus If you're in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage…


Are You Guilty of These 3 Frightening Words in Your BtoB Content?

Is Your Copy Scaring Customers Away Right Now?   While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not.…


Turn Negative Nancy's Frown Upsidedown

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can…

Hundred-Dollar Bills

Making Your Office Cost Efficient

Greater profits can happen when your office is cost efficient An ultimate goal of running an office or a business in general is to make…


3 tips to ignite sales leads from your blog

Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without…

Business Tax

Tax Implications of Worker Classification

"Worker classification continues to be a point of contention with the Internal Revenue Service (IRS) and the Department of Labor (DOL)." according to Plante Moran…

Small Business Owner

The client-designer relationship

Client and Designer Relationship: Clearing up any misunderstanding Working with a designer should be a somewhat simple process but there seems to be a lot…


Inventor Introduces Budsband Through Successful, Kickstarter Campaign

The Good Widget Company creates a simple solution to tangled earbuds This one definitely goes in the “Why didn’t I think of that?” category. A…


The client-designer relationship

Working with a designer Working with a designer should be a somewhat simple process, but there seems to be a lot of misunderstandings when it…


Sell your product to a "big box" store

How to sell your product to a "big box" store Introducing New Products Why is it that so many new products fail on the market?…

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